Cleveland SEO | Web Marketing | Search Optimization | Web Design

WEB MARKETING

Our primary focus when designing your web site is getting you ranked on Page #1 of the largest search engines including: Google and Yahoo.

Optimization

Search Engine Optimization (SEO) is the process in which your web site undergoes redevelopment to properly and best communicate your keywords to search engines. In order for your web site to rank highly among major search engines, you must understand how they become ranked. Search engines rank web sites based on two major factors: Unique content with pertinent keywords in the body, and link popularity - the number of quality incoming links your web site has. Other important algorithms that determine your ranking with search engines are the architecture of the site, visibility of your content, underlying code and how natural your site appears to the engines.

Web Marketing

Marketing your web site through search engine optimization (SEO) is just as important as the way your web site looks and functions. Your web site is a great marketing tool, but it must be made available for potential customers to view. Our optimization services, will help your web site to be recognized by the search engines for the keywords most associated with your business.

Additional fee managed marketing services

Web site re-design

Pay-per-Click advertising

Fee-vs-Free search engine submission

Link Building Campaign

With HighPoint Group on retainer, it's like having an in-house web site specialist to review your design work at any given time.

Optimization Maintenance

Our optimization service is include with all our maintenance agreement and can be provided as a separate service option. With our optimization maintenance option you can receive quarterly or monthly managed services for your web site. This maintenance option is good for business that need the continued service for their web site.

Optimization Grading Tools

We use a web site grading tool which evaluates your web site against the thousands of web sites that have previously been submitted to these Internet tools, the algorithms they use have calculated that your web site site score is higher or lower than the percentage of other web sites in terms of its MARKETING EFFECTIVENESS. The algorithm uses a proprietary blend of over a dozen different variables, including search engine data, web site structure, approximate traffic, site performance, and others.

Web Site Mini-Performance Reviews

We offer a SEO mini-review for your business web site. This establishes a baseline evaluation of your web site. Our review will consist of analyzing different critical points such as keywords and phrases, title relevancy, meta description, content description relevancy, internal and external links. We will spend time analyzing your site before we review the findings.